Newest Update Wakes You Up with UE BOOM and Makes Mornings Awesome Again
NEWARK, Calif.--(BUSINESS WIRE)--
Ultimate
Ears introduced UE
BOOM in May 2013 as the world's first social music player, launching
the most compelling mobile speaker on the market. Today, the company is
revealing another fun element, a new alarm feature that can be added to
all UE BOOM speakers with a simple software update. Now, your UE BOOM is
not only your ultimate party partner and travel companion, but your new
favorite wake-up buddy as well.
"When we conceived of the UE BOOM and its updateable platform, our goal
was twofold: introduce the world's first social music player and make
sure it stays relevant with the ever-evolving world of music
consumption," said Rory Dooley, general manager of Ultimate Ears.
"Social music enthusiasts have told us how much they love the 360-degree
sound of the UE BOOM, its life resistant design and how it completely
integrates into their lifestyle, and now we're taking it to the next
level, thanks to regular updates. It started with the rollout of the
double-up app feature and is growing with this new alarm feature — and
there's more to come."
UE BOOM features a cylindrical shape that blasts 360-degree sound, a
water- and stain-resistant acoustic skin and up to 15 hours battery
life. And starting today, your UE BOOM can also be used to wake you up
in the mornings with your favorite music. Choose an album, station or
playlist from popular music services such as iTunes®, Spotify or
Pandora, or select any track from your personal music library. Now you
can wake up with your UE BOOM and make mornings awesome again.
Anyone with a UE BOOM can easily enable the feature by updating their
speaker through the Ultimate Ears website (www.ultimateears.com/update),
and by downloading the latest UE BOOM app for iOS™ or Android™ through
the App StoreSM or Google Play.
About Ultimate Ears
Ultimate Ears, a brand of Logitech, revolutionized the way artists
perform music on stage with the creation of its custom fit professional
earphones in 1995. Today, more touring artists use Ultimate Ears than
any other brand, and UE makes critically acclaimed speakers that are
redefining the way people experience the music they love. Ultimate Ears
is the leading supplier of in-ear-monitors for professional musicians
and an emerging provider of premium speakers for the consumer market.
For more information, please visit www.ultimateears.com.
Logitech, the Logitech logo, and other Logitech marks are registered in
Switzerland and other countries. All other trademarks are the property
of their respective owners. For more information about Logitech and its
products, visit the company's website at www.logitech.com.
(LOGIIR)
Finn Partners
Andrea McDonald
415-249-6768
[email protected]
Source: Ultimate Ears
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