UE Expands Artist Lineup with Fourth Artist-Edition UE BOOM
NEWARK, Calif.--(BUSINESS WIRE)--
Today Ultimate Ears announced the newest addition to its limited edition
lineup of award-winning UE
BOOM speakers with the custom designed Skrillex
Edition UE BOOM. With this collaboration, UE provides a new avenue
for the six-time GRAMMY Award® winning electronic dance music producer
Skrillex to express yet another aspect of his creative talent with his
own hand-drawn images covering UE BOOM.
Skrillex Edition UE BOOM (Photo: Business Wire)
Just as UE has disrupted how people listen to the music they love, out
loud and on the go, Skrillex has transformed their music experience
through the creative use of technology, tapping a variety of computer
programs to write, record and mix his tracks. Now, his captivating
visual style is reflected through his hand-drawn work in this custom
designed UE BOOM.
"UE BOOM is awesome because it's small, portable and powerful," Skrillex
said. "They get so loud! I listen to them all the time on tour - from
the bus to backstage. They're the best little speakers you can get,
which is why I'm pumped to have my own artwork covering a custom
edition."
Introduced in 2013, UE BOOM has won four prestigious design awards.
Built to withstand anything life throws at it, and to survive wherever
you want to take it, UE BOOM has a cylindrical shape that blasts bold
360-degree sound, and it features a water- and stain-resistant acoustic
skin and up to 15 hours of battery life. And now, through this
collaboration, UE BOOM is the absolute symbol of how people experience
and interact with music today.
"Skrillex has been a disruptive force in the EDM evolution, changing
people's expectations of and experiences with music," said Rory Dooley,
general manager of Ultimate Ears. "UE is thrilled to work with an artist
as notable as Skrillex to bring people their music in an exciting - and
expressive - package. Skrillex finds inspiration in the combination of
music, people and technology, and this collaboration is a natural fit
for our brand."
Pricing and Availability
The Skrillex Edition UE BOOM is expected to be available in the U.S. and
in select countries in Europe starting in November 2014 for a suggested
retail price of $199.99. For more information, please visit www.ultimateears.com
or www.skrillex.com.
About Skrillex
Skrillex is an underground maven and mainstream success all in the same
breath. The six time GRAMMY winner has spanned the globe countless times
with hundreds of live show dates a year - from stadiums and major
festivals to impromptu after party pop-ups. His music and videos garner
tens of millions of views and listens each, while he also enjoys
critical attention from the likes of Pitchfork, Time Magazine and
Rolling Stone (which he graced the cover of earlier this year). He owns
the respected indie label OWSLA, a publishing company under the same
name, does clothing collaborations with the likes of LONG and his main
form of transport while at home in downtown Los Angeles remains a skate
board.
About Ultimate Ears
Ultimate Ears, a brand of Logitech, revolutionized the way artists
perform music on stage with the creation of its custom fit professional
earphones in 1995. Today, more touring artists use Ultimate Ears than
any other brand, and UE makes critically acclaimed earphones and
speakers that are redefining the way people experience the music they
love. Ultimate Ears is the leading supplier of custom fitted earphones
for professional musicians and an emerging provider of premium speakers
and earphones for the consumer market. For more information, please
visit www.ultimateears.com.
Logitech, the Logitech logo, and other Logitech marks are registered in
Switzerland and other countries. All other trademarks are the property
of their respective owners. For more information about Logitech and its
products, visit the company's website at www.logitech.com.
(LOGIIR)
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141118005302/en/
Ultimate Ears
Andrea McDonald
415-249-6768
andrea.mcdonald@ultimateears.com
Source: Logitech
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