UE Continues to Push Boundaries in Design with its Safe Haven Edition UE
BOOM
NEWARK, Calif.--(BUSINESS WIRE)--
Today Ultimate Ears announced its sixth artist-designed UE
BOOM mobile speaker, designed by contemporary graffiti artist Greg ‘Craola'
Simkins. The Safe
Haven Edition UE BOOM celebrates the depth and detail in the world
of art by combining the powerful sound from the multi-award-winning UE
BOOM with Craola's vivid - and imaginative - designs.
Safe Haven UE BOOM (Photo: Business Wire)
Craola draws inspiration from his favorite childhood books and cartoons,
and weaves together pop culture, nature and carnival kitsch with his
warped imagination to capture the extraordinary in his pieces. His work
can be found in a variety of places, from galleries to clothing and
video games, to spray-painted murals. Now, he is bringing his visions to
new life on the acoustic skin of UE BOOM, encouraging fans to bring a
fresh perspective to their imaginations and express themselves.
"Just like my art inspires people to leave behind the ordinary, the
power of UE BOOM allows its listeners to enhance their ordinary by
bringing music deeper into whatever they're doing, no matter where they
go," said Craola. "I love that the Ultimate Ears brand and I both stand
for self expression, and I'm honored to share in this adventure of
bringing music and imagination to life."
Introduced in 2013, UE BOOM has won four prestigious design awards, and
has redefined what a mobile speaker is with industry-defining features
and customization. Designed to be the center of your life, UE BOOM has a
cylindrical shape that plays 360-degree sound, and it features a
customizable acoustic skin. Since 2013, UE has been one of the only
brands to bring art onto its products by collaborating with notable
artists, giving them an opportunity to use the acoustic skin of UE BOOM
as their canvas.
"When we conceived of UE BOOM, we set out to challenge people's concepts
for what a mobile speaker looked like and how it performed," said Rory
Dooley, general manager of Ultimate Ears. "To this day, every detail
that goes into this product ties back to innovation and customization;
in fact, pushing boundaries is our central focus for the UE experience.
To this end, the artist edition speakers deliver on both the creativity
and innovation fronts, and we have even more up our sleeves."
Pricing and Availability
Ultimate Ears is producing only 200 Safe Haven Edition UE BOOM speakers,
all of which are expected to be available in select countries worldwide
beginning in April 2015, for a suggested retail price of $199.99. For
more information, please visit www.ultimateears.com.
To find out more about Craola, please visit www.imscared.com/.
About Craola
Greg 'Craola' Simkins is a sought-after surrealist painter and graffiti
artist based in Los Angeles, CA. His works of art are inspired by
various cartoons and books, with inspiration still coming from books
such as Watership Down by Richard Adams, The Chronicles of Narnia by
C.S. Lewis and The Phantom Tollbooth by Norton Juster. In 2009, Craola
developed "IMSCARED," a custom brand of clothing and merchandise that
further expands his art to additional avenues that can be worn and
enjoyed by his diverse fan base. He has worked with major brands
including Disney, Mattel, Pearl Jam, Eddie Vedder, Blink 182, Linkin
Park, Upper Playground, Juxtapoz, To Die For Clothing, Clandestine,
Vans, Converse, AFI, Saosin, Gym Class Heroes, Pennywise, Ningyoushi,
Kid Robot, Zero Friends, Epitaph, Dark Horse, Iron Fist and Pulse
International. You can see more of Craola's work at www.imscared.com/
or follow Craola on Twitter @CRAOLA
and Instagram @craola.
About Ultimate Ears
Ultimate Ears, a brand of Logitech, revolutionized the way artists
perform music on stage with the creation of its custom fit professional
earphones in 1995. Today, more touring artists use Ultimate Ears than
any other brand, and UE makes critically acclaimed earphones and
speakers that are redefining the way people experience the music they
love. Ultimate Ears is the leading supplier of custom fitted earphones
for professional musicians and an emerging provider of premium speakers
and earphones for the consumer market. For more information, please
visit www.ultimateears.com.
Logitech, the Logitech logo, and other Logitech marks are registered in
Switzerland and other countries. All other trademarks are the property
of their respective owners. For more information about Logitech and its
products, visit the company's website at www.logitech.com.
(LOGIIR)
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150407005255/en/
Ultimate Ears
Andrea McDonald
415-249-6768
andrea.mcdonald@ultimateears.com
Source: Logitech
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