Flagship Keyboard Improves Creativity and Productivity
LAUSANNE, Switzerland & NEWARK, Calif.--(BUSINESS WIRE)--
Today Logitech (SIX: LOGN) (NASDAQ: LOGI) announced CRAFT,
an advanced keyboard with a creative input dial, setting a new standard
for computer keyboards. CRAFT looks and feels better than anything you
have typed on and offers a whole new way to immediately access
context-specific computing tools with a smart aluminum dial. For
example, with a touch, tap or turn you can adjust image brightness,
contrast and saturation in Adobe Photoshop, or create and adjust charts
in Microsoft Excel®. The creative input dial gives you the ultimate
control and input at your desk for precision, efficiency and
uninterrupted creative flow.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170831005025/en/
Introducing CRAFT, an advanced keyboard with a creative input dial, setting a new standard for computer keyboards and desktop control. (Photo: Business Wire)
Tweet
now: Introducing @Logitech #CRAFT. Transform your workflow w/
complete desktop control. Learn More: http://blog.logitech.com/?p=26056
“Our new flagship Logitech CRAFT keyboard is for all creators who spend
a lot of time designing and creating - who want to work with greater
precision and feel connected to their work," said Art O’Gnimh, global
head of keyboards at Logitech. "The creative input dial gives you
instant access to the functions you need, the moment you need them,
allowing you to increase your productivity by simply touching the dial.
CRAFT puts you in your creative element – every time you sit at the
desk.”
The touch-sensitive aluminum creative input dial, called the Crown,
recognizes the apps you are using and gives instant access to the tools
you need. With a slight touch of the Crown you can instantly access
context-specific functions -- like brush size, brightness, chart type,
font size -- tap to change the function and turn to change the selected
function’s value. Installing custom profiles in Logitech Options™
Software maximizes the creative process when working with Adobe
Photoshop CC, Adobe Illustrator CC, Adobe Premiere Pro CC, Adobe
InDesign CC and Microsoft PowerPoint®, Excel® and Word® (Microsoft
functionalities work on PC only at this time). The Crown brings comfort,
immediacy and convenience to your creative process and allows for
increased two-handed interactions. You can also have access to global
controls - giving you the ability to change desktops, navigate between
apps, or adjust volume - and assign one additional Crown function in
each of your favorite apps.
CRAFT also features smart illumination with backlighting that detects
your hands and adjusts lighting automatically depending on the room
conditions. The keys are crafted for comfort, in a full-size familiar
layout, with each individual key engineered for stability and precision.
CRAFT looks great alongside other premium desktop accessories by
Logitech, such as the Logitech
MX Sound, Logitech
Spotlight Presentation Remote and Logitech
MX Master 2S.
Additionally with the touch of an Easy-Switch™ button, you can easily
switch between – and type on – any three connected devices, whether you
are using a Windows® PC or Mac®. Select from either a Logitech Unifying™
USB or Bluetooth® Low Energy technology to connect to your
computer.
Pricing and Availability
The Logitech CRAFT Advanced Keyboard is expected to be available in
October 2017 at Logitech.com and select retail stores for a suggested
retail price of $199.99. For more information, please visit
Logitech.com, our blog
or connect with us on Facebook,
Instagram
and Twitter.
About Logitech
Logitech designs products that have an everyday place in people's lives,
connecting them to the digital experiences they care about. Over 30
years ago, Logitech started connecting people through computers, and now
it’s designing products that bring people together through music,
gaming, video and computing. Founded in 1981, Logitech International is
a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on
the Nasdaq Global Select Market (LOGI). Find Logitech at www.logitech.com,
the company
blog
or @Logitech.
2017 Logitech, Logicool, Logi and other Logitech marks are owned by
Logitech and may be registered. All other trademarks are the property of
their respective owners. For more information about Logitech and its
products, visit the company’s website at www.logitech.com.
(LOGIIR)
View source version on businesswire.com: http://www.businesswire.com/news/home/20170831005025/en/
Source: Logitech