Leverages YouTube Comedy Channel JASH in Summer-Long Campaign Aimed at
Making Music Social
NEWARK, Calif.--(BUSINESS WIRE)--
Today Ultimate Ears introduced UE
BOOM, a social music player made to help you rage, riot, party and
play the music you love, out loud. It's designed to make the most of
digital music's convenience, while making it less of a solitary
experience.
UE BOOM (Photo: Business Wire)
UE BOOM is the first-ever social music player, a wireless speaker that's
packed with a specific set of features that sets a new standard for
listening to music. It's the first stereo speaker to offer 360-degree
sound in a battery-powered device, and features a 15-hour rechargeable
battery. Its versatile go-anywhere shape is wrapped in a specially
developed acoustic skin that is both water and stain resistant so you
can enjoy your music anywhere you go. And it is made for connecting with
others. If more friends crash the party, you can wirelessly connect two
UE BOOMs together through the free UE BOOM app (available for iOS™ and
Android™) to play them in either stereo-to-stereo mode or traditional
left/right stereo mode.
"The digital age has changed how we listen to our favorite songs and
interact with music," said Rory Dooley, general manager of Ultimate
Ears. "While online music services have made it easier to
access your music, it's remained a challenge to have an anytime,
anywhere listening experience that can be shared with others. UE BOOM
solves that problem. Ultimate Ears strives to amplify the social
experience of listening to music, bringing people together around the
music they love. UE BOOM is designed to bring music out into the world,
and that's why we're also supporting this introduction with a campaign
to inspire young music fans to make music social."
In conjunction with the launch of UE Boom, Ultimate Ears is initiating
The Social Music Experiment — a lighthearted examination of the effect
music has on people in social environments. As part of this effort
throughout the summer, Ultimate Ears is teaming up with YouTube comedy
channel JASH and its noted music expert, Reggie Watts, to produce an
original series entitled The Social Music Experiment. Reggie will play
the role of Ultimate Ears' first ever "Head of Socio-Musicology" putting
his social music theories to the test in a series of hilarious
real-world experiments. In each episode Reggie will take a UE Boom and
his crazy hypothesis to the streets to understand the effects that
social music has on everyday people in everyday places. The series
launches today exclusively on JASH's comedy network on YouTube (http://jash.com/social-music-experiment/)
and will then be syndicated beginning May 28 across a variety of other
digital sites including Collegehumor.com and ultimateears.com. Episodes
are expected to roll out through the end of June.
After nearly 20 years of working with the most discerning ears in music,
Ultimate Ears has set out to help change the way people experience the
music they love with its range of critically acclaimed wireless speakers
and earphones. That tradition continues with UE BOOM and interactive
programs such as The Social Music Experiment.
Pricing and Availability
UE BOOM is expected to be available in the U.S. and Europe in May 2013,
and in select countries in Asia in June 2013, for a suggested retail
price of $199.99. For more information, and to find a retailer near you,
please visit www.ultimateears.com.
About Ultimate Ears
Ultimate Ears, a brand of Logitech, revolutionized the way artists
perform music on stage with the creation of its custom fit professional
earphones in 1995. Today, more touring artists use Ultimate Ears than
any other brand, and UE makes critically acclaimed earphones and
speakers that are redefining the way people experience the music they
love. Ultimate Ears is the leading supplier of in-ear-monitors for
professional musicians and an emerging provider of premium speakers and
headphones for the consumer market. For more information, please visit www.ultimateears.com.
Logitech, the Logitech logo, and other Logitech marks are registered in
Switzerland and other countries. All other trademarks are the property
of their respective owners. For more information about Logitech and its
products, visit the company's website at www.logitech.com.
(LOGIIR)
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130521005668/en/
Finn Partners
Andrea McDonald
415-249-6768
andrea.mcdonald@finnpartners.com
Source: Ultimate Ears
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